Privacy Policy

Last updated: September 15, 2026

US Mart (“we,” “us,” or “our”) operates the website usabeautystore.com and provides beauty, skincare, makeup, fragrances, and personal care products to customers in the United States.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, place an order, create an account, contact us, or otherwise interact with our services.

By using our website, you acknowledge the practices described in this Privacy Policy.

Information We Collect

We may collect personal information that you provide directly to us when you use our website or interact with our business.

Personal Information You Provide

Depending on how you use our services, we may collect:

Name and contact information, including email address, telephone number, and shipping or billing address.
Order and transaction details, including products purchased, order history, and payment-related information.
Account information if you create a customer account.
Customer service communications, feedback, and other information you choose to provide.
Information you submit when signing up for newsletters, promotions, or marketing communications.

Payment card information may be processed by our payment service providers. We do not need to store your full payment card details to process your order.

Information Collected Automatically

When you visit usabeautystore.com, certain information may be collected automatically, including:

IP address and general device information.
Browser type, operating system, and device identifiers.
Pages visited, products viewed, and interactions with our website.
Referring website or source.
Website usage, performance, and diagnostic information.

We may collect this information through cookies, pixels, and similar technologies, subject to applicable law and your choices.

How We Use Your Information

We may use personal information to:

Process, fulfill, and deliver your orders.
Provide order confirmations, shipping updates, and customer support.
Manage customer accounts and shopping preferences.
Improve our website, products, services, and shopping experience.
Communicate with you about products, promotions, and offers where permitted by law.
Detect, investigate, and prevent fraud, abuse, or unauthorized activity.
Maintain website security and troubleshoot technical issues.
Comply with applicable legal and regulatory obligations.

We will use personal information only as permitted by applicable law.

Cookies and Similar Technologies

US Mart may use cookies and similar technologies to operate our website, remember shopping preferences, understand website traffic, and improve functionality.

Cookies may be used for:

Essential website functionality.
Shopping cart and checkout operations.
Website analytics and performance measurement.
Marketing and advertising, where applicable and permitted.

You may manage cookies through your browser settings or any cookie preference tools available on our website. Disabling certain cookies may affect website functionality.

How We Share Your Information

We may share personal information with trusted service providers and business partners when necessary to operate our store and provide services to you.

These may include:

Shopify and services supporting our online store.
Payment processors and financial service providers.
Shipping carriers and order fulfillment partners.
Website analytics, advertising, and marketing providers.
Customer support and technology service providers.
Professional advisers, legal authorities, or other parties when required or permitted by law.

We do not sell your personal information for money. Where applicable law defines certain sharing or targeted advertising practices as a sale or sharing of personal information, we will provide applicable rights and choices.

We may also disclose information in connection with a merger, acquisition, business transfer, or other lawful business transaction.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of internet transmission or electronic storage is completely secure. We cannot guarantee absolute security of your information.

Data Retention

We retain personal information for as long as reasonably necessary to provide our services, fulfill business purposes, resolve disputes, maintain records, and comply with applicable legal, tax, accounting, or regulatory requirements.

Retention periods may vary depending on the type of information and the purpose for which it was collected.

Your Privacy Rights

Depending on your state of residence and applicable law, you may have rights regarding your personal information, including:

The right to know or access personal information we collect about you.
The right to request correction of inaccurate personal information.
The right to request deletion of personal information, subject to legal exceptions.
The right to opt out of certain targeted advertising, sale, or sharing practices where applicable.
The right to limit certain uses of sensitive personal information where applicable.
The right to appeal a decision regarding a privacy request, where applicable.
The right not to receive discriminatory treatment for exercising applicable privacy rights.

To submit a privacy request, contact us using the details below. We may need to verify your identity before completing certain requests.

Marketing Communications

If you subscribe to our marketing communications, we may send you information about beauty products, skincare, makeup, fragrances, promotions, and other offers.

You may unsubscribe from promotional emails at any time by selecting the unsubscribe link in the email or contacting us.

Transactional messages, such as order confirmations and shipping updates, may still be sent when necessary to provide our services.

Children's Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.

If you believe a child has provided personal information to us, please contact us so we can review and take appropriate action.

Third-Party Websites and Services

Our website may contain links to third-party websites, applications, or services. We are not responsible for the privacy practices or content of third parties.

We encourage you to review the privacy policies of third-party services before providing personal information.